AI gives you the ability to support customer engagement, inspire brand loyalty, and enhance retention. While it isn’t a substitute for human beings, it does help increase efficiency and carry low-hanging fruit — like responding to repeatedly requested questions — off the plates of your customer service teams.
AI can also integrate other technologies like machine learning, deep learning, and natural language learning to break down communication barriers and automate customer relations. Some familiar samples of AI in action are conversational chatbots and product recommendations established on customer behavior data. But really, the opportunities are endless.
Review this list for more ways to use AI to improve business processes and engage with your customers.
How AI improves the customer experience in six different ways
1. Offer aggressive and personalized client assistance
AI applications like machine learning and predictive analytics can uncover everyday customer problems and deliver insight into what is compelling troubles for users. Utilizing these details to execute AI chatbots at specific customer touchpoints can help your company personalize real-time customer experiences while remaining proactive. Sounds interesting?
Chatbots are specially designed to remain one step forward, creating a marvelous experience for the user and tweaking any potential issues in the bud. They can be positioned in high-traffic areas to respond to common inquiries, offer tips and advice during the research phase, or support place orders. Conversational Chatbots will significantly improve how your customers perceive and experience your brand.
2. Accelerate lead generation process
When consumers like to purchase, it’s vital to make the process pain-free — and chatbots developed with AI can do just that. One example is using preprogrammed questions to validate leads before moving them onto a sales agent. Chatbots can also initiate conversations with consumers based on their browsing records to support sales and even upsell post-purchase.
3. Develop data-driven customer insights
AI can interpret data and understand customer behavioral routines in the blink of an eye. This data can assist in building customer personas, compare customers to products they’re more likely to buy, and show the most suitable content to readers.
an AI algorithm can track such actions, including:
- Earlier customer communications
- Geo-specific events
- Purchasing manners
- On-site dealings
- Psychographic elements
- Referral sources
And that is essential because the better you know about your customers, the better appropriate you can make their experience.
4. Customize Content
Enterprises usually spend hours writing and scheduling weekly emails to multiple customers. The problem is that even with the correct email components, you can’t deliver a customized email to every single customer on your checklist.
That is when artificial intelligence comes in. AI makes it possible to send admiringly personalized emails by investigating topics of interest and detecting patterns to recommend relevant content.
Dynamic emails are based on things like:
- Earlier read blog posts
- Interactive activities with your website
- The most famous blog post at the time
- Initial interactions with branded emails
- The entire time spent on a web page
Investigations show that 67 percent of shoppers think it’s essential for brands to adjust Content based on context so that these changes can make all the difference automatically.
5. Simplify workflows
6. Control employee burnout
AI technology needs no rest, doesn’t take breaks, and never gets ill. It can fast discover new skills and perform tirelessly with stable performance and productivity.
Of course, this isn’t a statement for substituting employees, but rather it highlights how AI can help assure your employees never require to feel overworked and drained. Let your team focus on the tasks that need human contact and valuable people skills. Leave the rest to technology.
“According to a Capgemini survey, 76% of businesses have realized measurable benefits from voice and chat assistants, including an increase in Net Promoter Score (NPS), customer wait time reduction of more than five minutes, and over 20% increase in FCR.”
Construct remarkable customer experiences with AI
AI can enhance the customer experience at every stage of the customer’s journey. Its power to help you understand who your clients are, what they want and dislike, and how they shop offers infinite ways to sweeten CX for your business.
Put AI to work in your contact center
- By 2022, 72% of interactions will involve chatbots.
- There was a 250% jump in the number of organizations using AI — from 4% in 2018 to 14% in 2019, according to Gartner.
- There is a 61% increase in customer satisfaction from a blend of human agents and AI-enabled chatbots.
- Human agents are 66% more productive when AI handle some tasks.